Privacy Policy

1. Who we are

Sim Capital LLC is a technology holding company. Our portfolio companies and products, including UpperDeck and Private Client Property Desk, may have additional product-specific notices. Where those notices conflict with this policy for a specific product, the product notice controls for that product.

2. Information we collect

We may collect information you provide directly and information collected automatically when you use our sites or services.

• Contact details such as name, email address, company, and message content when you reach out to us
• Account or inquiry information if you request access, demos, partnerships, or investor materials
• Usage data such as pages viewed, referring URLs, device type, browser type, and approximate location derived from IP address
• Cookies and similar technologies used for essential site function, analytics, and preference settings

3. How we use information

We use information to operate and improve our business and communications.

• Respond to inquiries and provide requested information
• Operate, maintain, and improve our websites and services
• Analyze usage trends and diagnose technical issues
• Communicate about products, partnerships, and company updates where permitted
• Comply with legal obligations and enforce our terms
• Protect the security and integrity of our systems and users

4. How we share information

We do not sell your personal information. We may share information with service providers who help us operate our websites and business (for example hosting, analytics, email delivery, and security), with professional advisors, or when required by law. We may also share information in connection with a corporate transaction such as a merger, financing, or sale of assets.

Portfolio companies may process information independently under their own policies when you use their products.

5. Cookies and analytics

We may use cookies and similar technologies for essential functionality and to understand how our sites are used. You can control cookies through your browser settings. Disabling certain cookies may affect site functionality.

6. Data retention

We retain information only as long as needed for the purposes described in this policy, unless a longer period is required or permitted by law. Retention periods may vary based on the nature of the information and our legal or operational needs.

7. Security

We use administrative, technical, and organizational measures designed to protect information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your choices and rights

Depending on your location, you may have rights to access, correct, delete, or restrict certain personal information, or to object to certain processing. To make a request, email hello@simcapital.com. We may need to verify your identity before fulfilling a request.

9. Children's privacy

Our websites and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will take appropriate steps to delete it.

10. International visitors

If you access our sites from outside the United States, your information may be processed in the United States or other countries where we or our service providers operate. Those countries may have different data protection laws than your jurisdiction.

11. Changes to this policy

We may update this Privacy Policy from time to time. The effective date at the top of this page will be revised when changes are posted. Continued use of our sites after changes become effective constitutes acceptance of the updated policy.

12. Contact

For privacy questions or requests, contact Sim Capital LLC at hello@simcapital.com.